Over the past couple of decades, the sports industry has definitively moved the sporting aspect to the background and turned it into a business. Curling and karate do not define this change, but the example of the most popular team sports is obvious: soccer, American soccer, basketball, hockey, etc. Growing multi-million-dollar contracts, transfers, club marketing, and stars who earn more in advertising than they do per game are all indicators of the new era.
It makes sense that where there is money, there is interest in digital money. Cryptocurrencies are increasingly connected to sports in different ways, having a huge impact on competition, marketing, and especially the business side. It's not yet visible everywhere, but things are moving toward a colossal scale of mutual integration.
We talk about examples of how crypto has a place in commercial and professional sports in this article.